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Discover the stories behind the creation of M By Design, and First Strike Gear - the who's and the why's that brought these ventures to life!

As Veterans and First Responders, we understand the importance of hard work, dedication, and commitment.

Everything we do, from the products we offer to how we connect with customers, reflects these beliefs. By choosing to do business with us, you're helping veterans and their families as well as a small business. ​

We are passionate about what we do and committed to supporting others, which enables us to be an advocate for families who often do not receive the support and attention they seek. we appreciate your help.


Merch Sold

300 +

Collecting Money

Amount Donated


300 +

Sponsored Events / Teams



Families / Individuals


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How FSG Started (formally FSP)

Hey mate! Smiley and Martina here, and we're thrilled to have the chance to share our story with you. Smiley served our country for over 24 years in the Army as a liney and has 14 deployments under his belt from the Middle East to the Solomon Islands. I've spent two decades as a creative designer, and more recently as a firefighter with the Rural Fire Service, a Peer Support Officer with QFES and an Emergency Services Cadet Leader with PCYC. We're like two peas in a pod, always supporting and inspiring one another.


In 2019, our lives took an unexpected turn when Smiley was medically discharged. It was a shock to our system, and we faced some tough times, including struggles with PTSD, anxiety, depression, and substance abuse. Despite the obstacles, we refused to give up. We knew deep down that we had a higher purpose and a passion for making a positive impact in the lives of others.

That's when Smiley came up with the brilliant idea to start First Strike Promo, a business aimed at helping fellow veterans by offering discounts and sponsorships to support their businesses and raise awareness about suicide prevention.

After putting our blood, sweat, and a whole lot of heart into our business, we realised it was time to shake things up a bit. Now relaxing in the beautiful Bundaberg region on our 10-acre haven, while Smilie fearlessly battles the lawnmower, (with our four dogs, two ducks, and a bunch of other wildlife in tow), we rebranded as First Strike Gear and I dove headfirst into crafting our unique line of apparel and gear, all with one simple mission - to sell like crazy and ramp up our support for causes we care about.


Our ultimate goal is to support veterans, first responders and their families and make a positive difference in their lives. That's why we are committed to specifically donating a portion of our profits to organisations that support the families of veterans and first responders. We believe that together, we can create a community of support and raise awareness about the unique challenges faced by veterans, first responders and their families. Thank you for joining us on this incredible journey!


How MBD Started

Hi! I am Martina (m), the founder and creative force behind M By Design. I'm a graphic designer, print expert, and business consultant, with over a decade of professional experience under my belt. My mission is simple: to ignite your passion and inspire you to elevate your brand!


I started my small studio back in 2008, juggling freelance gigs and a full-time job. But as I began building relationships with my clients, I realised that this was my true calling. So, with a little push from the lockdowns in 2020, I took the plunge and started running my business full-time. And let me tell you, it's been a wild ride!


With over 20 years of on-the-job training in design, production, and print, I bring a wealth of experience to the table. My diverse background includes roles in sales, business operations, print management, pre-press, and of course, graphic design.​

My career started in printing pre-press, which I see as a unique path into design. Through learning what not to do in design, I gained valuable skills and knowledge that you won't find in any textbook.

I've had the honor of working with a wide range of clients, from startups to global organisations. Some of my notable clients include McDonald's, Surf Life Saving Queensland, GHD, Qantas, and Victoria University. But regardless of the size or scope of the project, my goal is always the same: to create powerful brand identities that make a lasting impact and bring brands and people together.


So, if you're ready to take your brand to the next level, let's connect! Take a peek at my portfolio, get to know me a bit better, and if you like what you see, don't hesitate to reach out! Together, we can create a brand that truly shines.



Thanks Mate

As a way to show our appreciation to those who serve(d) our community and those who support them behind the scenes, M By Design will offer discounts on all our services and packages to ex-serving members of the defence forces, first responders, partners of current serving members who own their own businesses and related organisations.





Bundaberg QLD

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